In today’s screencast, I demonstrate a simple process that I use to find and fine-tune long tail keywords for each of my blog posts. I don’t go too crazy with SEO methods each time I have a post, but using Google’s keyword tool is a simple and easy way to make sure that you’re using keywords that are at least getting some decent traffic. You don’t want to limit yourself by focusing on keywords and phrases that aren’t getting any search traffic whatsoever.
What do I mean by long tail keywords?
By “long tail,” I mean keywords that are more specific offspring from broader search terms. For example, instead of focusing on something like “SEO tips,” and long tail keyword/phrase might be “SEO tips for corporate blogs.” I’ll show you how to find these keyword-types in my screencast.
For more on the long tail concept and how it relates to actual products and services, check out this post (from 2005!) on Chris Anderson’s blog. Chris literally wrote the long tail book and it’s as relevant as ever.
I am not an SEO expert but this easy method works
My walk-through is just a simple tip for making sure you’re setting up your blog content in a way that is going to generate some search traffic. There are plenty of other things you can do to really move up in rankings, but for my purposes this easy keyword research method has helped me generate search engine traffic that is consistent and relevant. My web server isn’t melting down from millions of hits, but I’m getting a modest amount of traffic from searches that are related to the topics of my blog posts.