Using Google’s Keyword Tool To Find Long Tail Keywords For Blog Posts

In today’s screencast, I demonstrate a simple process that I use to find and fine-tune long tail keywords for each of my blog posts. I don’t go too crazy with SEO methods each time I have a post, but using Google’s keyword tool is a simple and easy way to make sure that you’re using keywords that are at least getting some decent traffic. You don’t want to limit yourself by focusing on keywords and phrases that aren’t getting any search traffic whatsoever.

What do I mean by long tail keywords?

By “long tail,” I mean keywords that are more specific offspring from broader search terms. For example, instead of focusing on something like “SEO tips,” and long tail keyword/phrase might be “SEO tips for corporate blogs.” I’ll show you how to find these keyword-types in my screencast.

For more on the long tail concept and how it relates to actual products and services, check out this post (from 2005!) on Chris Anderson’s blog. Chris literally wrote the long tail book and it’s as relevant as ever.

I am not an SEO expert but this easy method works

My walk-through is just a simple tip for making sure you’re setting up your blog content in a way that is going to generate some search traffic. There are plenty of other things you can do to really move up in rankings, but for my purposes this easy keyword research method has helped me generate search engine traffic that is consistent and relevant. My web server isn’t melting down from millions of hits, but I’m getting a modest amount of traffic from searches that are related to the topics of my blog posts.

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About Dave Yankowiak

I have been a full-time web developer since 2003. I am happily married with three wonderful little daughters and live in beautiful Grand Rapids, MN. When I'm not coding away on a website I'm usually fishing, canoeing, camping, hiking, playing guitar, or reading a good book on the iPad.

Comments

  1. Aaron Weiche says:

    Absolutely Dave. I often find that those blogging do so with little to no keyword and search consideration. Understanding that your post can bring new and relevant users to your site is huge. I’m going to have to post on this myself … And send a link your way. :)

  2. Brandon says:

    Your video is showing use the KW Tool using the Broad and not the Exact. Wouldn’t that make a HUGE difference? I don’t know about long tail keywords though. Should this Exact feature not be used in this instance?

    • I think that’s more relevant to actual paid AdWords campaigns. You’re basically setting how specific you want the keyword matches to be in order to display your ad.

      Again, I’m not an expert on any of this (and someone please correct me if I’m wrong) but I’ve definitely seen positive results from using the tool to make sure I’m targeting keywords that actually get traffic.

      Here’s a rundown of the broad/exact settings: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

  3. Hi Dave:

    Thanks for posting this screencast showing us “keyword newbies” how to make our blogs more relevant! I just recently started a blog for my mortgage business and didn’t realize how broad my content was and thus not really targeting any particular keyword searches.

    Only sad part about SEO and organic search is the waiting process! Hoping to see some benefit in the months to come!

    Thanks again!

  4. Thanks for this article!
    Very useful information you have shared.
    I have heard about the other tools.
    The Google Wonder Wheel and WordStream offers highly sophisticated grouping tools which facilitate the grouping of thousands of keywords quickly and efficiently.
    http://www.wordstream.com
    http://www.googlewonderwheel.com
    http://ubersuggest.org
    Thank you Dave!
    Margus Internetiturundus

  5. Google sorts the keywords by relevancy (by default) and you should try using exact match because the numbers are way more accurate.

    • Hey Dave,

      Thanks for the video.
      I’d recommend using the Difficulty value (through the SEOmoz tool) rather than the Competition value in the Adwords tool. This is because the Competition value is actually referring to PPC research rather than SEO (big difference). The SEOmoz tool is for SEO research.

      Good luck with everything!

  6. Thanks, Dave. Really appreciate you taking the time out to do this.

  7. thanks,dave:D

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