A few weeks ago a friend of mine sent me a message on Facebook asking me about Wix, a do-it-yourself platform for building websites. He said that he noticed I “liked” Wix on Facebook. In fact, my profile was being shown in sponsored advertising for them in the Facebook timeline.
Here’s the scoop: I first liked Wix a few years ago as I was just checking things out. I don’t interact with the brand whatsoever and I definitely don’t use their product. I’m a WordPress-devotee all the way.
This past weekend another friend sent me a message asking me the same thing: What is my experience with Wix?
My simple like of the brand on Facebook had turned into a public endorsement. This is not okay.
Here’s what I did to (hopefully) stop a brand like Wix from using me in their sponsored updates:
Note that Facebook is notorious for changing their interface on a regular basis. Depending on when you view the screencast, it may have changed slightly or significantly. Just click around and you should be able to find the correct settings to tweak.
A quick rant about Facebook…
I (along with countless others) have grown increasingly frustrated with Facebook lately. I know, I know: it’s a free platform and everyone uses it, so the positives beat out the negatives. However, that balance is getting too close for comfort.
First, a few months ago I saw a huge drop in the number of interactions on my Lift Development Facebook page. My views were maybe 20% of what they were previously. This seemed strange because the number of people that like my page has increased, not decreased. It turns out that Facebook has tweaked their algorithm and doesn’t actually show your posts to everyone who likes your page, just a small percentage.
So if you like Lift Development on Facebook, that doesn’t actually mean you want to see anything I post…or at least in the eyes of Facebook. Instead, I can pay Facebook to show my posts to a larger percentage of my followers. Check out Jason Sadler’s post on this very thing: Facebook Page Reach, We Don’t Like You.
Not only that, but I can pay Facebook to let me use your profile in sponsored posts for my page. So even though you might not personally see my posts in your public stream, I can use your profile as an endorsement to get more followers. Those followers might not see future posts either, I suppose…so this is all kind of a waste of time…isn’t it?
Own your original content
All this being said, it shows how important it is for your brand to have a place to post, interact, and have full control over content. The best place for that is still your own website. Yes, social media is important, but platforms change, apps come and go, and Facebook stomps all over your privacy. Stay consistent in your approach with your own website and use other sites to extend what you are already doing.
Experiment, too. I’ve even used apps like Instagram to mix in some Lift Development-related content. I’ll try to share some insights about my approach on various platforms in a future post.
I hope this information helps. Feel free to ask any questions in the comments.