It’s time to get out of the box.
Today I want to encourage you to think about a new way to do things. Your business is unique. Why shouldn’t your website reflect that?
Obviously there are certain standards that most users of the web come to expect. They want it to be easy to navigate your site. They want to know what you can do for them within seconds of entering your site. These are the basics.
However, what can you do with the web to make the experience of visiting your site truly unique? Is there any functionality you can dream up that nobody else is using? Are there ways you can tweak existing systems and shape them into something new, not to mention useful?
Example: Brian Casel at ThemeJam is a fellow WordPress developer. He has created a successful business around selling premium WordPress themes. He recently brainstormed something “outside the box” and created a WordPress theme that allows users to build online project proposals. In fact, if you’re a recent client of Lift Development, you may have even received a project proposal on Brian’s WPBids framework*.
Basically he took a platform millions of people were already comfortable with (WordPress) and crafted a system that allows them to use that platform to generate proposals…easily.
What are some unique ways you can engage your market? Are there ways you can use systems they might already be familiar with (like Facebook, Twitter, Flickr) to create “new” functionality? Get creative!
* If you’re interested in implementing WPBids to send proposals to your clients, Lift Development can assist you in setup and customization. Contact us for more details.